Entrepreneurial propensity for market analysis in the time of COVID-19: benefits from individual entrepreneurial orientation and opportunity confidence

This paper illustrates nascent entrepreneurs’ decision-making process during the COVID-19 pandemic and sheds light on determinants mechanisms of entrepreneurial action. It examines mediating role opportunity confidence in relation between individual orientation propensity for market analysis (EPMA). Furthermore, it investigates moderating entrepreneurship entry mode (opportunity vs. necessity) concerning our research model. Applying theory reasoned action (TRA), we could verify confidence. The findings also show that impact EPMA is independent mode. In contrast, can moderate EPMA. Results are discussed implications provided.